I figure systems out. Then make them better.
I’m a Senior Product Designer working across enterprise products and challenges that reach beyond a single team. For over 15 years, I’ve designed digital products, and taken on organizational challenges that shape how teams work.
Selected work & practice
Case study · IBM Products, Carbon
A guide that grew into a contribution framework.
Scattered guidance for creating custom UI assets, brought together in an official framework for contribution, with recognition for the people behind the work.
Case study · IBM Products
From 21 condition builders to one shared component.
Condition builders repeatedly rebuilt in isolation across
IBM Products, unified by one shared component for both
technical and non-technical users.
A practice
Mentoring & Coaching
Some design work happens in conversations: listening closely, asking the next question, and helping someone find their own way forward.
Experience
2024 – 2026
Design Lead, AI Security
IBM
Led product design for IBM's DSPM and AI Security platform, transforming complex security risks into actionable user experiences for enterprise security teams.
2022 – 2024
Product Design Strategist, IBM Design Program Office
IBM
Served as a strategic bridge between IBM's Design and Product organizations, translating product team needs into scalable design initiatives and adoption strategies.
IBM Technical Achievement Award, 20232015 – 2022
Advisory Designer → Product Design & Design Systems Lead
IBM
Led strategic product design and design system initiatives across IBM Products, helping teams scale reusable solutions, improve collaboration, and accelerate product delivery.
2014 – 2015
Visual Designer
Firma Brands
Applied brand strategy across digital, retail, exhibition, and marketing environments.
2009 – 2014
Founder & Design Consultant
Yotam Design
Led product, brand, and experience design projects for startups and established companies.
Expertise
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Improving how
teams workMaking collaboration across design, development, and product clearer. Work on motion handoffs and AI Security workflows helped teams communicate and deliver with clearer routines.
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Creating resources teams can put to work
Turning specialist knowledge into practical resources. Developer education, the IBM Persona Toolkit, and design-system tools made shared knowledge easier to access and use.
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Designing complex product experiences
Turning complex requirements into usable product experiences. From AI Security risk-investigation workflows to reusable interaction patterns for IBM Products.
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Giving organizational ideas a visual form
Making abstract ideas easier to see and communicate. Visual language for IBM's World-Class Product Organization and illustrations for Experience Standards clarified internal initiatives.
A little more about Tomer
I joined a design team that worked across IBM product's
business units, rather than being assigned to a single product. The team took on cross-organizational challenges, helping product teams improve design practices, develop shared resources, and tackle problems that reached beyond individual teams.
My manager encouraged me to spend 10–15% of my time looking for projects that interested me. I used that time to pursue problems I felt were worth solving. Over the years, that small part of my role grew into my main focus: finding opportunities, bringing people together, and creating things that could improve how teams work across the organization.
How I work
01
Find something worth solving
Sometimes the challenge is handed to you. Sometimes you spot something that's been bothering people or holding them back. Either way, start by deciding what deserves attention.
02
Understand what's really going on
Talk to people, examine what's already there, challenge assumptions, and work out what actually needs to change.
03
Turn ideas into something real
Design the product experience, build the framework, develop the tool, or create the resource. Give the thinking a form people can use.
04
See what happens. Adjust.
Put the work into the world, invite feedback, see what holds up, and learn what needs to happen next.
Not on my resume
Doodling
One of my favorite experimental sides. My mind goes blank, my hand takes over, and I find out what I drew at about the same time you do.
My best friend (and wife)
I still can't believe this person agreed to share a life with me. Together we made the two people in the next picture. Still our best project.
Being a father
My kids remind me to slow down, ask more question, look at the world with awe and to care less about order. They're teaching me to be the father I always wanted.
My lab
Where Claude and I turn the ideas that keep me up at night into real things: fantasy worlds, games, music, phone apps, videos, animations and hacked electric appliances.