Tomer Maimoni

Experience

1. Design Lead, AI Security

   2024 – 2026

   IBM

   Led product design for IBM’s DSPM and AI Security platform, transforming complex security risks into actionable user experiences for enterprise security teams.

   • Established a Service Blueprint framework connecting Product, Architecture, Design, and Engineering teams to translate emerging security risks into actionable product capabilities.
   • Redesigned risk investigation experiences and information architecture, helping security teams identify and prioritize AI-related threats more effectively.
   • Established scalable design-to-development workflows, improving task discovery and delivery speed by 50%.
   • Leveraged formal coaching training to mentor designers, engineers, and leaders, creating growth opportunities through high-impact initiatives and supporting the career advancement of 30+ professionals since 2016.

2. Product Design Strategist, IBM Design Program Office

   2022 – 2024

   IBM

   Served as a strategic bridge between IBM’s Design and Product organizations, translating product team needs into scalable design initiatives and adoption strategies.

   • Bridged gaps between Design and Product teams, driving organizational alignment and accelerating delivery for the IBM Carbon Design System.
   • Led cross-organizational research across Product, Cloud, and Design (15 designer and developer interviews) that became the Contribution Mindset Framework, adopted as the official IBM Products guide for custom Carbon assets, used in 150 design and UX reviews, and reducing asset-creation time by an estimated 25%.
   • Created IBM’s Contributor Badge Program, recognizing 154 designers and engineers in its initial approval and establishing a framework that connected organizational contribution with professional growth and career advancement; approved 10+ additional badges as a member of the approval board.
   • Partnered with Design leadership to translate organizational insights into governance models, enablement programs, and adoption strategies.
   • Influenced the introduction of the Canary contribution model, enabling early evaluation and feedback on emerging design system components.

3. Advisory Designer → Product Design & Design Systems Lead

   2015 – 2022

   IBM

   Led strategic product design and design system initiatives across IBM Products, helping teams scale reusable solutions, improve collaboration, and accelerate product delivery.

   • Embedded within product teams as a design advisor, helping shape user experiences, improve product usability, and align solutions with enterprise design standards.
   • Initiated and led the Condition Builder asset creation, consolidating 21 inconsistent implementations into one reusable component with two variants, released to the Carbon for IBM Products library in 2024.
   • Created a research tool that mapped component and pattern work across IBM Products; its adoption signal (9 of 21 stakeholders ready to adopt on day one) shifted resources to the Condition Builder, and it became a reusable template across the 600+ product organization.

4. Visual Designer

   2014 – 2015

   Firma Brands

   • Applied brand strategy across digital, retail, exhibition, and marketing environments.
   • Collaborated with multidisciplinary teams to deliver consistent customer experiences.
   • Developed scalable visual systems supporting brand growth and recognition.

5. Founder & Design Consultant

   2009 – 2014

   Yotam Design

   • Led product, brand, and experience design projects for startups and established companies.
   • Worked directly with founders and stakeholders to align business goals and customer needs.
   • Designed digital products, interfaces, and visual systems across multiple industries.
   • Delivered end-to-end design strategy from concept to execution.